Google’s Gmail gets dressed up in themes

Google on Wednesday released a set of themes for Gmail, offering consumers using its Web e-mail service a chance to personalize their messaging environment.

“Gmail fans have been building unofficial extensions to spice up their inboxes for a while, but up ’til now themes haven’t been an integral part of Gmail,” said Gmail engineer Annie Chen in a blog post. “We wanted to go beyond simple color customization, so out of the 30 odd themes we’re launching today, there’s a shiny theme with chrome styling, another one that turns your in-box into a retro notepad, nature themes that change scenery over time, weather driven themes that can rain on your mailbox, and fun characters to keep you in good company.”

Google’s enterprise customers, however, are allowed no such levity: Gmail themes are not available to Google Apps users, a Google spokesperson said.

Google’s personalized home page, iGoogle, has had themes for over a year.

To apply a new theme, select the Settings link in Gmail and click on the Themes tab. Those who don’t have such a tab yet should see one in a few days, as the Gmail update propagates across Google’s servers.

Gmail has been the focus of much attention from Google lately. Last week, Google added voice and video chat to Gmail. About three weeks ago, Gmail gained the ability to send and receive SMS messages, though Google temporarily withdrew that feature in order to fix a show-stopping bug.

Just last month, Google launched seven features for Gmail: Gmail Gadgets, emoticons for messages, Gmail for mobile version 2.0, Canned Responses, contact manager improvements, advanced IMAP controls, and Mail Goggles.

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Redesigned AOL.com front page will feature third-party content

It’s been roughly 18 months since the last major change to the entry to AOL.com. Now, after revamping its verticals and launching new products like women’s site Lemondrop, AOL is trying a new approach to its portal entry: creating an info hub for third-party email services and social nets while integrating RSS, local news and pop-out “engagement modules.”

The first phase went live tonight with an e-mail module allowing users to check on AOL, Yahoo, and Gmail accounts from the top right-hand of AOL.com and expanded left-hand navigation to various points within AOL. Over the next few weeks, AOL will add an innovative global status update for major social services—write your status once and it shows up on Facebook, Bebo, MySpace, Twitter at the same time—and the ability to follow multiple social net activity through one module from AOL’s front page. Bill Wilson, AOL’s EVP of programming, walked me through the new front page.

The changes don’t stop with e-mail and social nets. Some are skin deep as AOL introduces new color schemes and a more stylish approach, swapping muted pastels for options that include black backgrounds. (Screenshot here.) It may sound purely cosmetic but it gives the portal a new look and feel even tough the basic structure remains the same. On the top left, people can add their own links. AOL Radio will get a top spot. AOL.com also will incorporate “engagement modules” or pop-up players for video, photo galleries, polls and the like that can be moved to other locations on the page to watch video while reading email or the like.

It is an insanely long page but Wilson insists that their click maps show users scroll “if you provide value in the middle of the page as well as the bottom.” Much more detail after the jump.

More on e-mail
Hovering over an e-mail service after login shows the latest messages; composing messages or viewing all mail in an account takes the user off the page. Microsoft’s Hotmail poses a problem though; it can’t be accessed or previewed through AOL.com so AOL is providing a link that can be inserted in one of the module email slots—and a link to Microsoft feedback so people can ask for the feature. In addition to being more open, AOL hopes the e-mail aggregation will help recapture some of the user attention it lost before people leaving the ISP were allowed to keep their AOL addresses. Make it possible for Yahoo e-mail users to scan their inbox from AOL.com and they may stick around.

Leveraging acquisitions
Some of the new content on the front page comes from integrating AOL’s acquisitions. For instance, local news, something AOL hasn’t highlighted before, will be powered by Relegence, the financial news and info technology firm acquired by AOL in late 2006. Relegence, which pulls news and info from more than 3,000 sources, is already powering AOL’s finance, sports and entertainment coverage. Wilson says the portal avoided local news until now because news from nearby big cities tended to overwhelm the result. AOL will use Relegence to provide real-time news pegged to zip codes: “We’re really going to lean into local here.”

– An RSS reader in a module at the bottom will start default categories but can be supplemented by user choices. Recent acquisition Sphere will provide related content from the web; it was integrated quietly into AOL News last week and will be launched across AOL’s network.

Personalization not the goal
Wilson: “We’re not trying to create a replacement for myAOL or iGoogle or My Yahoo. … Based on our experience, personalized sites range usually to under 20 percent of the mainstream. If you look at My Yahoo, it does 20 million where My Yahoo does 90 millions; myAOL is roughly 8 million where our portal is about 48 million. Here, we’re trying to create an experience of great scale for the masses.” Beginning in Q109, though, the front page will start to respond to use. “If you as a user never click on finance news, we would swap that module out and provide you a different module based on things you do click on.” For instance, someone who clicks on style but not finance might get a style feed.

– The e-mail aggregator, social net module and other new features will be available eventually for myAOL.

Advertising
AOL is keeping the 300×600 display ad introduced for the Olympics and is testing placement for sponsored link ads from another acquisition, Quigo. The ads currently are integrated in various modules but the new look has them bundled together on the bottom left. “We’re constantly working with Quigo to determine the best placement for monetization but also leveraging that with the consumer experience.” The engagement modules “are all going to be highly customized from a sponsorship standpoint with rich media. We’ve been sharing that with TV networks and movie studios and some of the CPG as well as retailers.” That’s new advertising in the middle of the screen that doesn’t exist today. Will it pay off in revenue? The inventory being added should provide a boost.

Adobe Photoshop Elements goes online and mobile

Adobe Systems has announced major updates to its Photoshop Elements suite of video- and photo-editing software, including online sharing and mobile-phone options. In beta now, the software is expected to be on retail shelves in early October.

Photoshop Premiere Elements 7 adds significant features to video editing, while Photoshop Elements 7 incorporates major enhancements to the photo-editing program. Mobile features cover only a limited number of phones.

Many Enhancements
Have too many grumpy-looking locals in the background of your shot of the Eiffel Tower? Elements 7 promises you can “scrub” unwanted elements from pictures with its new Scene Cleaner feature. Quick Fix tools whiten teeth, enhance colors, and soften details, among other things. A powerful new Smart Brush allows users to assign repetitive tasks to the brush tool, then use it on multiple sections of a photo, like removing wrinkles.

The Premiere video suite gained a few IQ points with a new analysis mode that scans video files for picture quality, number of faces and sound levels, and applies Smart Tags as placeholders for what the software believes are the best clips. If you agree, you can just click a button to assemble a finished movie.

InstantMovie is a quick way to assemble a themed video. Dragging and dropping clips into a theme, such as Birthday, will add appropriate music, transitions and graphics. Green-screen technology has a Videomerge feature to superimpose you and the family going for a stroll on the moon, for example. Version 7 now outputs to DVD, Blu-ray and the AVCHD high-definition tapeless file format, and it supports instant uploads to phones and YouTube accounts.

Video and Photos to Go

To compete with online sites such as Flickr, Adobe announced an enhanced online service for Photoshop Elements customers called Photoshop.com. A basic subscription with 5GB of storage is available free for storing and sharing photos and videos. The plus package ups the ante to 20GB for $49.95. Both provide online backups of stored files. Plus members also receive additions to the software, such as new themes, tutorials, movie trailers, and special effects.

With Elements 7 cell-phone users can upload pictures directly to Photoshop.com from their phones. The application runs in the background, and Adobe promises it uploads photos while you talk, instant message, or use other phone options. The Palm Treo, Samsung Blackjacks, and Motorola Qs are supported now. The company Web site promises support for the Apple iPhone, BlackBerry Pearl, Motorola Razr, Nokia 5310, and Nokia 6301 in September.

According to an Adobe spokesperson, the Photoshop.com application now includes the online offering Expressions. Online content can be managed directly from within Elements 7 applications.

Photoshop Elements 7 and Photoshop Premiere Elements 7 will be available for $99 each. A bundle of the two will cost $149. Anxious customers can preorder at Adobe’s Web site or wait for it to show up at retailers.

MySpace to release major site redesign

News Corp.’s MySpace is set to release a major redesign next week, company representatives said late Thursday evening. The site doesn’t look that different; it’s still clearly MySpace. But a number of features have been revamped to improve user experience: namely, the homepage, navigation tools, profile editor, search features, and the MySpaceTV player.

A formal release is set to go out on Monday, and the first new features will show up on the site on Wednesday.

The redesign effort has been under way for more than six months, with the goals of appealing to a broader demographic and letting users interact with the site more (i.e. keeping them around), and has involved in-home studies for testing purposes.

The relaunch of the homepage proper has been kept somewhat under wraps, likely because a “major” advertiser is set to take over the site when it debuts. But MySpace has been liberal with the details of most of the other new improvements. They’re not particularly revolutionary, but should still do a thing or two to combat user experience complaints on the social network.

The MySpace profile editing tool, for example, has been modified so that HTML expertise is less of a prerequisite. A sidebar lets users browse through themes and alter them with a color palette, rather than hard-coding changes.

The MySpaceTV player, which technically competes with YouTube, has been improved to support high-definition video and improved full-screen mode as part of the Flash 9 release. The embeddable player now has internal search as well as a way to view the top MySpace videos; it’s still playing catch-up with the likes of YouTube, but it’s still a big improvement.

One of the most heavily altered sections of the new MySpace is search; now, MySpace members will navigate through a set of tabs to search personal profiles, music profiles, the entire MySpace site, videos on MySpaceTV, or the Web as a whole. The site has also worked with the Lucene open-source search engine project.

MySpace’s chief rival, Facebook, is also set to unveil a redesigned profile page in the near future; developers on its application platform are already testing it out. MySpace’s redesign does not appear to alter the experience for developers who are building on its OpenSocial-compatible platform.

MySpace additionally has a data portability project, “Data Availability,” on the way.