New twitter shoutbox service launches – jotabl.com

jotabl has just launched to the public, a website that aims to bring Twitter and the traditional shoutbox service closer together.

jotabl is an interesting blend of social media. Sign up to receive your free shoutbox which you can embed into your website. Messages can then be posted in two different ways:

1. A user can include the URL to the shoutbox in their tweet, jotabl will pick this up and place it in your shoutbox.
2. A user can leave a message by signing in via Twitter, with the option to have the message tweeted for them.

With jotabl you have a full admin system that allows you to remove messages and block Twitter users from posting messages.

The shoutbox has now become more personal thanks to jotabl.

NASA to fire a rocket into the moon: Follow it on Twitter and Facebook

NASA has always done cool things, but its latest mission is really a sci-fi geek’s dream come true, as it includes flying a rocket into the moon, triggering a huge explosion.

The purpose of the mission is to discover whether there’s frozen water in the craters near the moon’s south pole. If water is indeed found, it could have very important implications for further human missions on the moon, as a potential source for oxygen (you know why we need that) and hydrogen (for rocket fuel).

You can read about the mission in detail here, but here’s a very short version: LCROSS (Lunar Crater Observation and Sensing Satellite) will send the Centaur rocket which helped it out of Earth’s orbit into the moon at a high speed, ejecting debris from the surface of one of moon’s craters. LCROSS’ specialized instruments will then analyze the debris for the presence of water, before impacting the moon itself.

LCROSS’ launch date is today; it’s scheduled to launch at about 08:30 PDT. What’s especially cool about this mission is the fact that NASA is providing us with a variety of ways to follow the launch and the mission during the next four months.

First, you can watch the launch live at NASA TV. You can also follow LCROSS on Facebook and Twitter. Finally, for pictures related to the mission, check out NASA’s Twitpic account.

If everything goes well, LCROSS should impact the moon in about 111 days. NASA promises the moon won’t be damaged (much), but you never know with these scientist types. We’ll be watching closely!

Renaming Web 2.0

At the Web 2.0 Expo in San Francisco, internet guru Tim O’Reilly threw out the possibility that perhaps the name should be changed.

He said he and his friend John Battelle of Federated Media had been playing around with an alternative which was Web 2.0 + World = Web Squared.

When I asked Mr O’Reilly if he loved or hated the name Web 2.0 that he popularised, he let out a big sigh and said “Awww does it have to be one or the other?”

Eventually he admitted “I love it and I hate it. It’s a term that has been very effective and very successful in getting across an idea. I spent a long time talking about that idea around the turn of the Millenium, talking about building the internet operating system. It didn’t catch on and all of a sudden we had this new term Web 2.0 and everyone got it so how could you not love that?”

In the end he said “I have mixed feelings about it. I am delighted with its effectiveness, it did what I wanted it to do. To catalyse the industry after the dotcom bust that things weren’t over and that something mattered about the companies that had survived. They knew something that the others didn’t. And I think that continues to be true.

“The companies that are succeeding today understand better than others what it means to be building software in the age of the internet.”

As to really getting behind Web Squared, Mr O’Reilly said “It was just one of these idle thoughts where you go dub dub dub and then you go one more w and that gets you to web squared, right?”

My unscientific research on the expo floor found more people hating than loving the Web 2.0 title.

Paul Thompson said “Keep it. It hasn’t been around for very long and you need a few years to build an identity. If you replace it with Web Squared, people will go what happened to Web 2.0?”

Mark Kirthcart thought “it’s sounding a little dated and overused.”

Sindee Thomson’s view was “Web 3.0 will be here soon.” For her, Web Squared was a total no no. “I hate it. It reminds me of mathematics and I was never good at my sums. I think it should be Web Cubed.”

Brooklynn Morris was a big fan. “I think Web 2.0 is a great title but I think people don’t like titles in general especially when it gets in the way of free concepts.”

Kevin Marshall said he thought people were “tired of Web 2.0 because of all the hype around it. Web Squared however, I don’t think is any better.”

Alistair Mitchell suggested that instead of Web Squared it should be “Web Shared because the web today is all about sharing – sharing the content of your life through things like Flickr, Facebook, where you live, where you are and how you work.”

Taomas Rio said “Web 2.0 is too techy. Sure the core of people who come here know what it means but the internet is always evolving so why do you need versions or numbers to categorise it?”

As for Web Squared, Taomas was aghast. “Oh no that’s web weird!”

Any better suggestions?

Microsoft Research: A look at the intriguing social desktop prototype

Late last week, Microsoft Research shared a couple of things about Social Desktop, a prototype of which they are debuting at TechFest 2009 in a couple of days (along with dozens of other things). From the looks of it, this will be a much talked about product even if it stays in proof-of-concept phase for now.

And if they decide to open it up even just a little, this could be a major breakthrough in tearing down the virtual wall between the desktop and the web, a trend we’ve been noticing for years.

The service would essentially be capable of providing you with a secure unique ID for all the files and folders on your desktop, enabling users to share, comment on, tag and search files like photos and videos via a dedicated web page powered by .NET. Think of this as social URLs that link to files which could easily be pushed to third-party services like Twitter or Digg but also Microsoft’s own Windows Live Messenger without the need for you to copy, move or upload anything. Furthermore, social interaction around the files would be visible from inside the Windows desktop OS, blurring the line between the desktop and the web even more.

You can have a URL drill into a subportion of a document or a PowerPoint deck, or data can come from a Web service or a database. Social Desktop is a local service that maps the user’s local data into a .NET service bus service, enabling local data to be accessible through firewalls. Social Desktop also provides a Web-service view over the same data, with inherent RSS event streams for any container. New data sources can be mapped into the URL hierarchy, enabling a distributed view to be built. There are simple sharing paradigms that enable URLs to be shared temporarily or permanently.

Social Desktop runs on Silverlight and leverages both the Windows OS and Windows Azure, the software giant’s very own cloud services platform which Microsoft announced in October 2008. TechFlash reviewed the service as well last week, and asked the project leads how Social Desktop differs from Live Mesh. The response came from Lili Cheng, who manages Microsoft Research’s Creative Systems Group: “In the Mesh model, you can almost imagine your PC being pushed to the cloud,” she explained. “In this, you can almost imagine the Web being embedded inside your desktop.”

I don’t know about you, but to me this all sounds very promising and I’m curious if using Social Desktop would change my file sharing habits. Even with the plethora of free, simple and fast online backup and sharing services around, there’s still a trust barrier not easily overcome by startups who need to market their services extensively on an inherently low budget to reach any kind of scale. Besides, Social Desktop even relieves you from the not-so-cumbersome task of moving a file to the cloud in order to store or share it, so that makes for one hell of a substantial benefit compared to other services where you’d be required to register and do a series of actions before that happens.

Unfortunately, a Microsoft spokesperson told NetworkWorld that Social Desktop at this point is merely a research prototype which will not be a feature in Windows 7, nor will it be available for public use.

But I still want to get my hands on Windows 7 Beta (it makes use of the new operating system’s file-preview functions) right now even if just to test this application once (and if) they release it.

As Facebook turns 5, a look back east

As Facebook hits its fifth birthday on Wednesday, it’s nearly impossible to find a recent news story that doesn’t refer to its growth with terms like “lightning-fast,” “exponential,” “skyrocketing,” or some other expression that would be quite at home in a space-age comic book from the 1950s.

That might be true now. And with an executive lineup sourced from Bay Area elite (including a handful of former Google leaders), high-profile conferences and parties, not to mention developer “hackathons” all over the world, it has all the makings of a landmark Silicon Valley craze. But don’t let that fool you: Facebook owes its early growth, and hence the foundations for its wildfire expansion of late, to its roots in a more buttoned-up tradition of the East Coast elite. The site’s conservative, calculated debut and blueblood allure were what sowed the seeds for Valley success.

Facebook’s origins at Harvard University, created over many dorm room all-nighters on the part of founder Mark Zuckerberg and his friends, are tech press canon by now. They have surfaced in dozens of magazine and newspaper articles, the occasional courtroom spat, and now apparently a book penned by Bringing Down The House author Ben Mezrich. What’s not talked about as often is that when Facebook, then called TheFacebook, made its quiet debut early in February 2004, it was just another entrant in a pack.

That was the same academic year that some colleges and universities launched online “facebooks” of their own as supplements to the paper directories that were then a staple in dorm rooms across the country. Plus, entrepreneurially minded students at a number of colleges, including several at Harvard in addition to Zuckerberg, were trying to best their alma maters by doing the same thing.

“When Facebook launched, the first week at Harvard was incredible because the adoption was through the roof,” said Sam Lessin, founder of start-up Drop.io, who was a classmate of Zuckerberg at the time, “and this was in the context of a lot of stuff other people had been doing online, including quote-unquote social-networking sites. The beauty of the product was that it was super simple and super easy to use.”

In keeping with its roots at one of the world’s most selective universities, Facebook’s initial allure was not that everyone had a profile, but that not everyone could have a profile.

When Zuckerberg and his team first launched the site, it was restricted to their fellow students at Harvard University. Then it began to roll out to the rest of the Ivy League and other prestigious universities: Stanford, Yale, and Columbia were the first three, in March 2004. A valid e-mail address from a participating school was required to sign up.

From a technical standpoint, this was smart because it allowed Facebook to manage its growth, avoiding overloaded servers and skyrocketing bandwidth bills. On the PR side, however, exclusivity fueled Facebook’s early buzz. MySpace, at the top of the social-networking heap at the time, was the massive nightclub where you might spot celebrities from afar. Facebook was the quiet cocktail lounge a few blocks away that required a password, but where you could be sure to see all your closest friends.

“There was a cachet to it. Everyone wanted in, and wanted to see what it was and how it worked,” Lessin said. When the site launched at a new school, he added, “you’d have this incredible initial bump of people who had heard about it and seen clippings or articles about it, and were excited to jump on board.”

With the exception of a short-lived file-sharing side project called Wirehog, Facebook’s team kept the site a purely networking-focused tool at the start. Although you’ve been able to “poke” your friends from day 1, the original Facebook had none of its current media- and information-sharing features; initially, you couldn’t even add friends from other participating schools, just your own.

But Facebook grew, both in accessibility and in flashiness. Members could start registering with e-mail addresses from corporations rather than just universities. It launched a photo album application that now hosts more than 10 billion pictures.

The “news feed” feature launched in September 2006, shortly before Facebook announced that it would let anyone join the site, setting off a brief wave of privacy-conscious member panic before becoming one of the site’s defining functions.

Then there was the developer platform, which hit the scene in May 2007 with the first of Facebook’s now-ubiquitous “hackathons.” Even after relocating from Boston to Palo Alto, Calif., and in spite of a billion-dollar buyout offer from Yahoo, Facebook hadn’t enjoyed much real “tech cred.” The platform changed that.

Creating a Facebook application soared to the top of Web companies’ priority lists, and even though Facebook’s traffic had started to take off when open registration launched the previous fall, this was when it really escalated.

With Facebook now five years old and reaching more than 150 million members worldwide, it comes into question whether it has abandoned those austere New England roots and that strategy of calculated growth in favor of Silicon Valley’s get-big-now attitude.